"Flower The Moment"

Beth O'Reilly 

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Meet Beth

Nature is something that can be enjoyed and appreciated by everyone and that’s what I find beautiful, creating moments of joy that are meaningful. Those moments can never be taken away.

With my 25 years of experience, I’ve gained extensive knowledge in almost every aspect of the industry. From traveling abroad handling product development and design trends for a permanent botanical manufacturer in China, to working and owning a retail shop of my own for many years. Most recently, I honed my skills in the growing, procurement and supply chain side while developing educational programs within the wholesale sector. Now more than ever, I believe that new growth and success in the industry lies in connections. Connecting the consumer to flowers, the grower to the florist and the joy of each flower for everyone to experience. I was also featured on the first season of HBOMax’s most recent floral competition, Full Bloom where some of the leading florists from across the nation competed.

I’m a Certified Texas Master Florist (TMF) and an accredited member of The American Institute of Floral Designers (AIFD), one of the most prestigious floral design organizations in the world. Through my commitment to education, I’ve created a series of tutorial design videos and programs to help industry peers. I also offer hands-on floral design workshops, lectures, private retail shop consulting and product development of home decor products and so much more. I’m committed to education, the highest quality and standards of floristry, and the advancement of floral artists around the world.

Whether you’re seasoned in the industry and want to expand your knowledge, starting a new floral business and need help, or if you just love flowers and want to learn more - there is something here for you!

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